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House, sons Jason House, VP Production & Operations and Simon House, VP Sales & Marketing, will continue their involvement in ACE.Ĭowen acted as financial advisor to ACE and Farella Braun + Martel acted as legal advisor.ĪCE Cider was founded in 1993 by Jeffrey and Angela House in Sebastopol, Sonoma County as the first California hard cider producer, to bring the hard cider culture of their native home, England, to the American consumer. House established himself in the American beer and cider industry until the founding of ACE Cider in 1993 as California’s original hard cidery. Originally from England, which enjoys a longstanding and vibrant hard cider culture, founders Jeffrey and Angela House had a vision to bring that culture to America and build the American hard cider industry. ACE currently has annual revenue of over $20 million and has achieved a double-digit compound annual growth rate over the last five years. The transaction will add over one million cases to VWE’s annual sales volume. ACE hard ciders are certified gluten-free and vegan. ACE Pineapple is the world’s original pineapple cider and is the #1 selling fruit flavored cider in the U.S. ACE has a diverse and balanced product portfolio with award-winning, fruit-forward ciders featuring no artificial ingredients, less calories and significantly less sugar (no added sugar) than the average hard cider-a compelling step up for hard seltzer consumers. ACE is located in Sebastopol, California, near the heart of Sonoma County, a region renowned for its winemaking and premium apple orchards. President and Founder Jeffrey House and his family have been producing premium, craft hard cider since 1993. Importantly, this provides another platform from which we can expand by executing our strategy of consolidating highly fragmented offerings where we can leverage our production and marketing expertise to gain market share, capture more customers and increase volume.” “ACE is an excellent complement to our wine portfolio and its products are distributed through the beer channel which provides a new growth opportunity for all of our RTD products. “This strategic acquisition adds an innovative product line to our RTD (ready-to-drink) category and brings us access to a significant new sales channel for distribution, through which we expect we can push many of our brands,” commented Pat Roney, VWE CEO. and among the fastest growing craft cider brands in the country, ACE produces nearly 90,000 barrels of cider annually. The first family-owned cider company in the U.S. with an industry leading direct-to-customer platform, today announced the acquisition of ACE Cider, The California Cider Company, which is expected to close November 16, 2021. (NASDAQ: VWE) (TSX: VWE.U) (TSX: VWE.WT.U) (“VWE” or the “Company”), one of the fastest-growing wine producers in the U.S. 15, 2021 (GLOBE NEWSWIRE) - Vintage Wine Estates, Inc.